Valora Media launches subscription service for publishers

 Valora Media is now offering subscription solutions in addition to wholesale and retail sales in the press market. The new subscription service offers publishers a call center with an integrated customer relationship management system solution, according to a statement issued on Monday. Valora Media also offers subscription marketing solutions in the areas of outbound telemarketing, direct marketing, online services, bundles and trade fair services. All customer information is recorded and made available to the publisher's sales team.
The aim of the new subscription offers is to support domestic and foreign publishers in acquiring new customers, retaining customers and winning back former customers, according to the press release.