SRF: First Head of Communications and Marketing Appointed
For Schweizer Radio und Fernsehen (SRF), Urs Durrer, interim Head of Communications and Marketing, has filled five of six divisional positions in consultation with future Regional Director Ruedi Matter. The new divisional heads will start in their roles on October 1, 2010.
The 38-year-old will take over as Head of Media Relations at SRF. Marco Meroniwho studied general history and German at the University of Zurich. From 1998 to 2003, he was an editor at the program magazine TR7. At the end of 2003, he joined the press service of Swiss Television, initially as editor of program texts, then as project manager media relations for programs such as "MusicStar," "Eurovision Song Contest," "Die grössten Schweizer Hits" and "Chor auf Bewährung. Marco Meroni has held the spokesperson position since 2005, and has been Deputy Head of Media Relations SF since 2008.
Daniel Segmüller becomes Head of Customer Service at SRF. The 53-year-old was co-owner of a bookstore after completing his studies at the University of Fribourg in German, theology and journalism. In 1988, he joined Swiss Television as a media documentalist in film and video documentation. In 1999 he became project manager and application manager of an SF-wide information flow and broadcasting workflow system. Since May 2008, Daniel Segmüller has been head of customer service/reception at Schweizer Fernsehen. In this role, he further developed working tools and introduced new audience engagement measures as well as social media monitoring.
The new Head of Event Marketing SRF is called Bettina Werren. The 39-year-old federally certified banker managed the branch of Raiffeisenbank Bottmingen from 1992 to 1994. After two years in scheduling/logistics at Ikea in Basel and Frankfurt, she joined SR DRS in 1996, first as communications assistant, then as manager of the Basel sponsorship and, since 2000, as events project manager. In 2008 Bettina took over the management of the Promotion+Projects department, later the Marketing department. In this function she is responsible for the conception and realization of all events, stakeholder management, the implementation of advertising campaigns as well as the implementation of the corporate design.
Head of Marketing SRF becomes Walter Bachmann. The 47-year-old graduated in law from St. Gallen in 1989. In 1989, he moved to Swiss Television as Head of Fees and Licenses/Sponsoring. In this function, he built up television sponsorship and managed commercial activities (program purchasing, program sales, merchandising, sponsorship, fees and licenses). From 1994 to 1999, he was Chief of Staff of the Fiction and Entertainment Department, and from 1999 to 2004, he was Head of Program Services/Chief of Staff of the Program Directorate. During this time, he introduced the call media business, which is now SF's second most important commercial revenue source. Since 2005, Walter Bachmann has headed SF's multimedia center. In the past years, he built up and expanded Swiss Television's comprehensive multimedia offering.
The 36-year-old Anita Raaflaub takes over the division management of K+M Consulting SRF. After studying business administration at the Lucerne University of Applied Sciences and Arts, she worked as a consultant in an advertising agency. In 2001, she moved to Swiss Television as Project Manager Sponsoring. From 2004 to 2007 she was project manager at Media Relations SF and supervised programs such as "ECO", "SwissAward", "Start up - the way to your own company" and the rebranding of the news studios "Tagesschau" and "10vor10". Since 2008, Anita has been a communications consultant for the Culture Department. For projects such as "La Traviata im Hauptbahnhof", "La Bohème im Hochhaus" or the TV films, she created communication concepts and ensured cross-departmental integrated communication and cooperation with external partners.
Daniel Segmüller becomes Head of Customer Service at SRF. The 53-year-old was co-owner of a bookstore after completing his studies at the University of Fribourg in German, theology and journalism. In 1988, he joined Swiss Television as a media documentalist in film and video documentation. In 1999 he became project manager and application manager of an SF-wide information flow and broadcasting workflow system. Since May 2008, Daniel Segmüller has been head of customer service/reception at Schweizer Fernsehen. In this role, he further developed working tools and introduced new audience engagement measures as well as social media monitoring.
The new Head of Event Marketing SRF is called Bettina Werren. The 39-year-old federally certified banker managed the branch of Raiffeisenbank Bottmingen from 1992 to 1994. After two years in scheduling/logistics at Ikea in Basel and Frankfurt, she joined SR DRS in 1996, first as communications assistant, then as manager of the Basel sponsorship and, since 2000, as events project manager. In 2008 Bettina took over the management of the Promotion+Projects department, later the Marketing department. In this function she is responsible for the conception and realization of all events, stakeholder management, the implementation of advertising campaigns as well as the implementation of the corporate design.
Head of Marketing SRF becomes Walter Bachmann. The 47-year-old graduated in law from St. Gallen in 1989. In 1989, he moved to Swiss Television as Head of Fees and Licenses/Sponsoring. In this function, he built up television sponsorship and managed commercial activities (program purchasing, program sales, merchandising, sponsorship, fees and licenses). From 1994 to 1999, he was Chief of Staff of the Fiction and Entertainment Department, and from 1999 to 2004, he was Head of Program Services/Chief of Staff of the Program Directorate. During this time, he introduced the call media business, which is now SF's second most important commercial revenue source. Since 2005, Walter Bachmann has headed SF's multimedia center. In the past years, he built up and expanded Swiss Television's comprehensive multimedia offering.
The 36-year-old Anita Raaflaub takes over the division management of K+M Consulting SRF. After studying business administration at the Lucerne University of Applied Sciences and Arts, she worked as a consultant in an advertising agency. In 2001, she moved to Swiss Television as Project Manager Sponsoring. From 2004 to 2007 she was project manager at Media Relations SF and supervised programs such as "ECO", "SwissAward", "Start up - the way to your own company" and the rebranding of the news studios "Tagesschau" and "10vor10". Since 2008, Anita has been a communications consultant for the Culture Department. For projects such as "La Traviata im Hauptbahnhof", "La Bohème im Hochhaus" or the TV films, she created communication concepts and ensured cross-departmental integrated communication and cooperation with external partners.
