In Flagranti and GVB take lightning protection in hand
Because every third fire damage is caused by lightning, the Gebäudeversicherung Bern GVB supports homeowners in the canton of Bern with lightning protection. For this purpose, In Flagranti Communication stages a small device with a big impact and brings the relevant messages to people's homes.
Only eight out of ten buildings in the canton of Bern have lightning protection. Yet lightning is one of the main causes of fire damage. The Bern Building Insurance Fund (GVB) therefore supports homeowners in the installation of internal and external lightning protection with up to 2750 Swiss francs per house. In order to bring the contributions to the people, In Flagranti Communication has designed and implemented a multi-channel, cross-media lightning protection campaign over four phases with the GVB as part of the prevention campaign "Fire Protection 2022".
At the heart of the campaign is the realization, surprising to many people, that lightning can be dangerous up to two kilometers away. And that an easy-to-install device on the electrical distribution system provides effective protection: the combination surge arrester. These two main messages reach homeowners in the canton of Berne where they can effectively protect themselves: at home. To this end, the GVB sends out a total of over 50,000 brochures and engages in ten different dialog measures on and offline.
The concept, planning and realization of the lightning protection campaign was devised by In Flagranti Communication in close cooperation with GVB. Daniel Hofer and his team are responsible for the campaign. Crunch produced the videos, Ads&Figures played out the digital communication.
