Wemf advertising statistics 2007: A quarter more job advertisements
The strong economic situation in Switzerland in 2007 led to a surge in job advertisements. Commercial advertisements also saw an increase in revenue. The results for the various types of newspapers, however, paint a mixed picture.
A look at the advertising statistics published by Wemf AG für Werbemedienforschung on Wednesday reveals one thing in particular: The good economic situation in Switzerland led to full job advertisements in 2007. The daily and regional weekly newspapers sold were able to increase their revenues in this segment by 24.6 percent. The commercial advertising sector also increased: After a slight decline in 2006, it recorded a 4.8 percent increase in revenue. Overall, advertising revenues in daily and regional weekly newspapers sold rose by 8.5 percent, which was slightly more than in the previous year.The balance sheet for advertising revenues in the various newspaper categories shows a mixed picture: the Sunday press and the financial and business titles recorded similarly strong increases of 8.9 percent and 8.7 percent respectively. The increase in the general press amounted to 6.7%. The volume of advertisements in trade journals fell by 5.7 percent and in specialty journals by 6.8 percent. The volume of advertisements in free newspapers (daily and regional weekly press) increased by 12.7%. For technical reasons, the free newspapers are not surveyed according to turnover, as Wemf explained in response to an SDA inquiry. The two newcomers in German-speaking Switzerland - News and .ch - are not yet included in the volume statistics.
