Publicis Groupe and Google agree on cooperation

 
The international advertising network Publicis Groupe and the Californian internet giant Google announced their plans for a cooperation at the beginning of the week. Google CEO Eric Schmidt and Publicis Groupe CEO Maurice Lévy appeared before the press in Paris. According to a report by Horizont.net, the two companies want to drive forward technological development with the common interest of making advertising more effective in the future. This includes the joint development of new products and tools as well as the temporary exchange of employees. Lévy is convinced that the joint activities will benefit customers as well as Google and Publicis. "We provide Google with our knowledge of communication, consumers and their wishes. Google provides us with experience of technology and the whole world of the web." Despite the agreement, both companies are open to further partnerships with similar companies.