Coop Instore Radio: Customers listen
About half of the people surveyed as part of a study commissioned by IP Multimedia and Coop are aware of Coop’s new in-store radio. They report being satisfied.
Around half of the people surveyed by the market research institute Demoscope are aware of Coop's new in-store radio. This was announced by IP Multimedia in a press release on Thursday. Of the 612 customers surveyed in six Coop stores, 322 listened to a music program. Of these, an average of 87 percent were able to remember product advertising, promotions or new products. People under the age of 25 had the highest recall rate of 95 percent. People living in a one-person household were also able to remember well (92%). Of those respondents who had heard in-store radio advertising, 30 percent said they had seen advertising on price tags. 29 percent had seen advertising on posters. This shows that in-store radio generates significantly more attention than other POS media, according to the press release issued on Thursday.
Overall, the medium of in-store radio seems to be accepted by customers: 76% like the idea of shopping with music.
Overall, the medium of in-store radio seems to be accepted by customers: 76% like the idea of shopping with music.
