Paul Reinzeichner discontinues his blog
A Swiss advertising blogger with the euphonious pseudonym "Paul Reinzeichner" is apparently throwing in the towel. For a good year and a half, he had reported on good and bad advertising and criticized the latter without restraint.
The Swiss advertising blogger with the euphonious pseudonym "Paul Reinzeichner" is apparently throwing in the towel. For a good year and a half, he reported on good and bad advertising and criticized the latter without restraint. Now he is shutting down the blog at the end of January after becoming "famous and filthy rich" - which is probably meant to be as ironic as his other declarations of intent: "I'm going to retire to my finca in Andalusia, produce a wine that is scorned by the experts because it is totally unrecognized, dry hand-picked tomatoes, press fine olive oil and enjoy the good life". In a more serious tone, Paul Reinzeichner then writes that he simply doesn't want to continue blogging and wants to stop while the going is good. Reinzeichner explains on his blog that he has "worked his way out of the lead desert as a black artist into the colorful world of double-sided ads" and now feels called upon to comment on advertising in Switzerland (see also
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