Exchange of blows between Sunrise and Swisscom continues

 The two telecom companies Sunrise and Swisscom have recently stood out in the public eye by attacking each other. Both are trying to scratch the image of the other provider, with Sunrise being particularly aggressive. For example, no sooner had Swisscom announced on Friday that it would be lowering the wholesale prices for its existing DSL broadband offerings than Sunrise followed suit with a communiqué. This is entitled "Swisscom comes under pressure" and hardly leaves a good hair on the competitor's head. Swisscom had been charging wholesale prices that were too high "for years". Although the price reduction is a "first step in the right direction", the resale of ADSL is still a loss-making business for Sunrise and other providers. In addition, "the fundamental distortion of competition" remains. The communiqué ends with the implied accusation that Swisscom offers its subsidiaries better prices than the other providers. It will be interesting to see how the verbal battles between the two companies develop.