Ruf Lanz: A key idea for Sport Factory Outlet

Ruf Lanz literally turns the customers of the Sport Factory Outlet in the Bally area in Schönenwerd into advertising media. The creative agency had 50,000 carrier bags custom-printed with luxurious ladies' handbags, imposing boomboxes and expensive mobile cams. So that it looks as if the customers are carrying these expensive items around with them. With its permanently low prices, the Sport Factory Outlet ultimately ensures that there is enough money left over for other things, Ruf Lanz said.
Responsible at Sport Factory Outlet:
Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Grit Wolany (Art Direction), Torsten Maas (Text), Michèle Leibacher (Consulting). Photography: Felix Streuli.