Neue Luzerner Zeitung: Sunday edition from fall
Starting in the fall of 2008, the Neue Luzerner Zeitung will publish a Sunday edition. The board of directors of LZ Medien Holding made the decision on Friday.
The Neue Luzerner Zeitung will be published with a Sunday edition from fall 2008. The Board of Directors of LZ Medien Holding made the corresponding decision on Friday, the media company writes in a press release. The seventh edition of the newspaper and its head pages in Central Switzerland will be delivered to all subscribers. It will consist of six thematically organized bundles.
The Sunday edition takes account of the growing importance of Sundays in the reader market, the press release continues. While there is less time available for reading during the week, reading on Sundays is gaining in quality. There has also been a shift in the advertising market in recent years, including to the Sunday market.
The new newspaper will be the sixth Sonntagsblatt in German-speaking Switzerland after Sonntagsblick, Sonntags-Zeitung, NZZ am Sonntag, Sonntag and Südostschweiz am Sonntag.
The Sunday edition takes account of the growing importance of Sundays in the reader market, the press release continues. While there is less time available for reading during the week, reading on Sundays is gaining in quality. There has also been a shift in the advertising market in recent years, including to the Sunday market.
The new newspaper will be the sixth Sonntagsblatt in German-speaking Switzerland after Sonntagsblick, Sonntags-Zeitung, NZZ am Sonntag, Sonntag and Südostschweiz am Sonntag.
