TV at record high

Gemi In the Goldbach Index (Gemi), TV advertising pressure continued to grow significantly in December, rising by 5 index points to 425 (420) and setting an annual record with a total increase of 67 index points. Radio achieved a slight increase of 1 index point to 255 and an annual result of plus 3 index points. Teletext remained at 133 index points, but fell by a total of 11 index points in 2007. Following a sideways movement and the absence of data from an online marketer, Internet recorded overall growth of 24 index points to 255 in December 2007. In the month under review, the electronic media recorded an increase in advertising pressure of 3 index points to 404 (401), and a full-year result of 51 index points. The total of all media covered by Media Focus did not grow in the last month, but still increased by 16 index points to 196 in the past year.