Ruf Lanz brings the rock stars closer for the Abart
The Zurich club Abart is celebrating its tenth anniversary this year. A campaign by Ruf Lanz highlights the fact that you can get much closer to the stars at Abart than at concerts in large venues.
The Zurich club Abart is celebrating its tenth anniversary this year. Thanks to its manageable dimensions, it can be seen as the living room of Swiss rock lovers. Independent, alternative and rock bands get up close and personal with their fans here. Even Campino and Die Toten Hosen have rocked the small stage at Abart. The fact that you can get much closer to the stars at Abart than at concerts in the big halls and stadiums is dramatized by a pointed campaign by Ruf Lanz to mark the anniversary. The claim: "Get closer to the artist. Abart Club". The subjects appear on two and a half pages in the titles for the public as well as on cultural posters and postcards
Responsible at Club Abart:
Oli Zemp, Christian Gremelmayr. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Lorenz Clormann (Art Direction), Markus Ruf (Text), Photography: Archive.
Responsible at Club Abart:
Oli Zemp, Christian Gremelmayr. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Lorenz Clormann (Art Direction), Markus Ruf (Text), Photography: Archive.
