Talent Award of ADC Germany goes to Switzerland
As part of their studies at the Miami Ad School in Berlin, Katharina Eugster, an interactive media designer at the agency am Flughafen, and Marc Huenerwadel were awarded one of the coveted «Nägel» at the Art Director Club Deutschland’s Talent Award for their project “The Period Beer.”.
Under the slogan "Let's Talk Dad!" fathers who are (still) unfamiliar with the subject will find a brief explanation of one of the four menstrual phases on the back of each of four different beer cans, including tips on how best to talk to a woman about it. The ADC Germany jury also found this a successful approach to a topic that is still a sensitive one for men.
