McCann Erickson communicates for "Frontiers" at EPFL
Following a multi-stage evaluation process, researchers at EPFL Lausanne have selected the McCann Erickson agency as their partner for all integrated communications related to the «Frontiers» scientific publishing initiative.
Following a multi-stage evaluation process, researchers at EPFL Lausanne have selected the McCann Erickson agency as their partner for the entire integrated communication of the "Frontiers" scientific publication concept. "Frontiers is a scientific publication system in which scientific work is evaluated, reviewed and improved by other scientists. The publications are published online and, at the upper level, as a comprehensive printed journal.
As a first step, McCann Erickson has developed the corporate design including templates for publications, brochures, journals and a trade fair stand. The next major task is to hand over the entire online publication platform to McCann Erickson and its partner MRM Worldwide. An advertising campaign and other activities are also being planned. The agency is also hinting at another contract: Another major project from EPFL Lausanne is already in the pipeline and is also likely to find its way to McCann Erickson, according to a statement.
Responsible at EPFL/Frontiers Research Foundation:
Prof. Henry Markram (President), Dr. Kamila Markram (Vice-President), Dr. Fred Fenter (Frontiers Editorial Director). Responsible at McCann: Timo Kirez (CD), Amina Belkasmi (AD), Sandra Panchard (consulting), kGeneva (production), Urs Jaermann (overall responsibility).
As a first step, McCann Erickson has developed the corporate design including templates for publications, brochures, journals and a trade fair stand. The next major task is to hand over the entire online publication platform to McCann Erickson and its partner MRM Worldwide. An advertising campaign and other activities are also being planned. The agency is also hinting at another contract: Another major project from EPFL Lausanne is already in the pipeline and is also likely to find its way to McCann Erickson, according to a statement.
Responsible at EPFL/Frontiers Research Foundation:
Prof. Henry Markram (President), Dr. Kamila Markram (Vice-President), Dr. Fred Fenter (Frontiers Editorial Director). Responsible at McCann: Timo Kirez (CD), Amina Belkasmi (AD), Sandra Panchard (consulting), kGeneva (production), Urs Jaermann (overall responsibility).
