Metrocomm acquires Wortwerk Medien and Insomnia

 Metrocomm in St. Gallen is acquiring the agencies Wortwerk Medien and Insomnia retroactively as of January 1, 2008. According to a press release from Metrocomm—which publishes the business magazine *Leader* as well as various trade journals and client magazines—this move will expand the company’s editorial resources while simultaneously allowing it to enter the electronic media sector. Many of these publications are already managed editorially by Wortwerk Medien. As a result of the acquisition, the editorial, layout, and sales functions for these publications will be consolidated under one roof. This will lead to faster workflows and simplify the launch of new titles, according to Metrocomm CEO Natal Schnetzer. With the acquisition of Insomnia, Metrocomm is also entering the field of internet media. Insomnia owns regional online newspapers such as Appenzell24.ch and Thurgau24.ch. All titles will continue to operate in their current form.
The owners and managing directors of Wortwerk Medien and Insomnia, Stefan Millius and Marcel Baumgartner, will become partners at Metrocomm and join its executive board. Natal Schnetzer will remain the majority shareholder and chairman of the board of directors. According to the announcement, the acquisition will have no impact on existing partnerships, clients, or projects. All projects are to be continued under Metrocomm’s new umbrella.