Media research: Who keeps track?

In the context of media research, WEMF, Mediapulse and SPR+ provide neutral data and figures for authorities, media, marketers, agencies and clients. However, the companies conducting the surveys are not always able to satisfy their clients. What are the current challenges?

Mark Baer - August 10, 2022

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Media research: Who keeps track?

In the context of media research, WEMF, Mediapulse and SPR+ provide neutral data and figures for authorities, media, marketers, agencies and clients. However, the companies conducting the surveys are not always able to satisfy their clients. What are the current challenges?

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