Ron Orp's "Guide to the city" with interactive advertisements

 The Ron Orp newsletter is entering its third round with the PDF magazine "Anleitung für die Stadt Zürich". The monthly magazine covers topics from city life and is announced in the newsletter. According to Ron Orp, between 5,000 and 10,000 people have downloaded each of the two previous issues. The PDF magazine offers advertising customers four advertising spaces, namely full-page advertisements that can be linked to the web. This can be used, for example, to refer to a commercial, link to a YouTube video or launch a competition, according to the press release. The Ron Orp newsletter has been published since April 30, 2004 and was initially aimed at Zurich residents. It is now also available for Basel, Bern, Lucerne, Winterthur and Vienna. The newsletter reaches around 27,000 readers every day.