Publisuisse removes commercials for "Free Internet" from its database
On Monday, it came to light that the «Free Internet» commercials in the commercial database on the Publisuisse website were credited to Sunrise. The commercials have since been removed: According to Publisuisse, the client exercised its right to have the clips removed.
On Monday, the Abendzeitung Heute reported that the "Free Internet" commercials in the commercial database on the Publisuisse website are labeled Sunrise. This seems to have solved the mystery of the "Free Internet" campaign. On Tuesday, however, the Swiss Metablog noticed that the commercials can no longer be found on Publisuisse. Peter Kaufmann from Publisuisse says: "Every client has the right to tell us whether their TV commercials should appear in our commercial database or not. This right is hardly ever exercised. In this case, however, the client in question exercised this right after the article in the Abendzeitung Heute. For this reason, we removed the commercials from the database on Tuesday morning." Sunrise is still not commenting on the "Free Internet" issue: "No comment" was all that spokeswoman Sevgi Gezici told Werbewoche.
