Lowe awakens sweet emotions for Cailler
The Zurich agency Lowe has launched a new campaign for Cailler. For a poster campaign, it has visualized the chocolate manufacturer's new claim "Pur Chocolat. Pure Emotion" for a poster campaign.
In collaboration with Lowe Paris, the Zurich agency Lowe, part of the Draftfcb/Lowe Group, has launched a new campaign for Cailler. For a poster campaign, it has visualized the chocolate manufacturer's new claim "Pur Chocolat. Pure Emotion" for a poster campaign. The aim is to further emotionalize the brand by placing a real-life message on Cailler chocolate in the various subjects. The poster campaign is also intended to continue last year's TV campaign, which has already "successfully anchored the special nature of Cailler in the minds of the target group", according to the press release issued on Tuesday. In a recent survey conducted by Kassensturz, Cailler milk was voted the most popular milk chocolate in Switzerland, which Lowe sees as a success of last year's efforts.
