Cinecom satisfied with the start to the 2008 cinema year

 After a mixed year last year, the 2008 cinema year has got off to a good start according to Cinecom. In the first few weeks of the current year, around 400,000 cinema fans have watched the current blockbuster highlights, according to projections. This corresponds to an increase of around 16 percent compared to the three-year average, according to the marketer. It also expressed confidence that further blockbusters will attract audiences to the cinemas despite Euro 08. The pricing basis for advertising has been changed to the actual cinema admission figures, which, according to Cinecom, is having a positive effect. The new calculation values would offer more planning security thanks to a smaller fluctuation range. Nevertheless, Cinecom apparently also wants to respond to the advertising industry's need for target group-specific evaluations and structural data. It is holding talks with Wemf in order to be able to offer such data again. This should increase the comparability of the figures and the reliability of success.