One million for French-speaking Switzerland

 
Marketing Publisuisse is extremely successful in promoting private TV in French-speaking Switzerland. 309 million Swiss francs were generated by Publisuisse in 2007 from TV advertising on the six SRG channels alone. This was announced by the TV marketer this week. Compared to 2006, the increase amounted to 1.3 percent, but the development in the "other business areas" is particularly noteworthy. Their turnover increased by six percent to CHF 33 million, which means that this area is not only Publisuisse's fastest-growing business segment once again, but already contributes around ten percent to the SRG subsidiary's net turnover (total: CHF 342 million).
Under "other business areas", which increased by two million francs in 2007, Publisuisse subsumes radio and TV sponsorship, advertising sales for ad screens at Naville kiosks and the marketing of the Tele News Combis. All of these areas of activity contributed to the increase in turnover last year, says Peter Kaufmann, Head of PR at Publisuisse, when asked. However, the main contributor to the increase was an activity that Publisuisse has only had in its portfolio since last March: the marketing of Tele Romandie Combis (TRC). According to Kaufmann, Publisuisse was able to generate just under one million francs net in the first ten months for the young private TV pool in French-speaking Switzerland, which includes seven local stations. "That is definitely in line with expectations," he comments on the figure. No comment was available from French-speaking Switzerland by the editorial deadline. The TRC comprises TV Léman Bleu in Geneva, TVRL in Lausanne, ICI-TV in Vevey, Canal 9 in Sierre (VS), Canal Nord-Vaudois in Yverdon, Tele Bielingue in Biel, MaxTV (Morges) and Canal Alpha in Cortaillod (NE).
The second new business, which Publisuisse has only been actively pursuing since fall 2007, is the marketing of private radio advertising (Swiss Radio Pool). However, it has probably not yet generated a quarter of a million francs in sales in this area.
Markus Knöpfli