Caught the eye: Attractive effect

 
Magazine The French-speaking Swiss news magazine L'Hebdo has recently attracted attention in and around Zurich with an unusual campaign. "Is this a political manifestation?" asked passers-by. The excitement was caused by a larger-than-life magnet. This was intended to demonstrate L'Hebdo's appeal to advertisers from German-speaking Switzerland. In any case, real people were attached to the metal with the magical powers. The campaign was devised for Ringier Romandie by the Lausanne advertising agency Tasmanie. L'Hebdo can now boast 226,000 decision-makers from French-speaking Switzerland as readers. (pan)