Swiss advertising is advertising for advertising again

 
The Swiss Advertising Association (SW) is once again promoting the interests of the industry as a whole in 2008 and is launching the new "Advertising for advertising" campaign this year. With the slogan "No advertising. No idea", it places particular emphasis on the ability of advertising to make a company or product known in the first place. The idea is being implemented with a whole range of interesting institutions, primarily museums that hardly anyone knows about. With this campaign, Swiss advertising is also making an idealistic commitment and supporting cultural institutions that have too few resources to advertise themselves. The campaign was implemented by Wirz Werbung.
SW has been organizing campaigns to promote the image of the advertising industry since 1986. The last campaign, which has been running continuously since 2001 and was also implemented by Wirz Werbung, used the slogan "Advertising brings you up to date" to establish a link between advertising and knowledge of new products.
A CD with the subjects of the new campaign can be obtained from Schweizer Werbung SW, either by telephone (0900 211 001) or by e-mail:
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