APG ends test display with UV posters

Affichage subsidiary APG and its partners Diesel Swiss and Christinger Partner are very satisfied with the implementation of the first UV poster. The test display at three locations in Zurich has been successfully completed, according to a press release. As part of the test, the idea of using black light technology and special processing of the posters to highlight individual elements was implemented (see ). The customers present at an event were enthusiastic about the implementation, writes APG. Denise Eggenberger, Communication Manager at Diesel Swiss, is quoted as saying: "We were very excited about the effect of the posters in the field. Like various advertising and media agencies present at the event, we are delighted with the success and are already looking forward to the next poster display at APG."