Advertising pressure grew by 10 percent in January
Companies in Switzerland placed advertising worth CHF 279.37 million in January. This represents an increase of 10 percent compared to the same month last year, according to the latest figures from Media Focus.
Companies in Switzerland placed advertising worth CHF 279.37 million in January. This represents an increase of 10 percent compared to the same month last year, according to the latest figures from Media Focus. The biggest growth, with an increase of 75 percent (+1 million francs), is attributable to watch and jewelry companies. Food advertising also increased by CHF 8.8 million or 53.7%.
The so-called "pork belly ads" were popular: Product range advertising alone recorded an increase of CHF 3.5 million for the Food Group.
Consumer electronics (including photo and film) were also among the winners in the advertising month of January with growth of CHF 4.9 million or 57.6%.
In its gross advertising statistics, Media Focus evaluates the advertising placements according to the official rate of the respective advertising medium. Discounts granted by the advertising media are therefore not taken into account.
The so-called "pork belly ads" were popular: Product range advertising alone recorded an increase of CHF 3.5 million for the Food Group.
Consumer electronics (including photo and film) were also among the winners in the advertising month of January with growth of CHF 4.9 million or 57.6%.
In its gross advertising statistics, Media Focus evaluates the advertising placements according to the official rate of the respective advertising medium. Discounts granted by the advertising media are therefore not taken into account.
