Advico continues the "Free Internet" campaign

Advico Young & Rubicam developed the "Free Internet" teaser campaign for Sunrise. The campaign, which publicized a new offer from the telecoms company, is now entering the winding-up phase. With the "Free Internet" movement, the agency has attempted to find a very unpromotional way forward for the very promotional message, according to a press release. The offer is now being communicated in the same way as the "Free Internet" movement drew attention to itself: With a cross-media mix. The media used include posters, for example, which are now being supplemented with the promotional message. The guerilla-style TV and radio commercials are also being supplemented with the offer. The Freeinternet.ch website will become the information point for the new offer.