Survey shows good forecasts for TV advertising
A survey of experts at media agencies paints a positive picture for the 2008 TV advertising year: According to SevenOne Media, respondents expect advertising spending on television to increase by approximately 3 percent over the next twelve months.
An expert survey of media agencies paints a positive picture for the TV advertising year 2008: according to SevenOne Media, forecasts are slightly more cautious than at the end of last year. However, the respondents assume that advertising investment in the medium of television will increase by around 3 percent over the next twelve months. If this forecast is correct, TV would also be one of the winning media this year. For the advertising market as a whole, the respondents expect growth of 2.3 percent in 2008. Hardy Lussi, Managing Director at SevenOne Media (Switzerland), is not surprised by the positive forecast: "No wonder, because 2008 will be a top year for 'running' pictures. Superlative show and sporting events, big box office hits and new innovative TV formats are crying out for screens of all sizes and formats," says Lussi in the communiqué.
In order to forecast the development of TV advertising investments over the next twelve months, experts from media agencies answer quantitative questions on the subject of TV investments every month. The survey is conducted by the Media Research Group on behalf of SevenOne Media.
In order to forecast the development of TV advertising investments over the next twelve months, experts from media agencies answer quantitative questions on the subject of TV investments every month. The survey is conducted by the Media Research Group on behalf of SevenOne Media.
