GEMI January 2008: TV Off to a Good Start This Year
Following two successful years, the upward trend in advertising spending on electronic media continued in January 2008. Electronic media grew by 8 to 413 index points, while television grew by 10 to 436 points.
Following two successful years, the upward trend in advertising spending on electronic media continued in January 2008. According to the Goldbach Electronic Media Index (GEMI), which tracks advertising intensity across various electronic media relative to the overall market, electronic media (eMedia) and television showed the strongest growth during the reporting period; eMedia grew by 8 index points to 413 in January, and television grew by 10 points to 436. Growth thus ranged between 2 and 2.5 percent. Radio recorded an increase of one point to 256, while the Internet, due to missing data from two providers, posted a decline of 3 points to 254. Teletext fell by 5 points to 128. The total for all media tracked by Media Focus—which also includes print media—grew by 2 index points to 198 in January 2008.
