Digital Media Gets Off to a Strong Start
GEMI The Goldbach Index (GEMI) shows continued growth in January, following the trend of the past two years. Digital media grew by 8 index points to 413 (405), with television in particular standing out, rising by 10 index points to 436 (426).
GEMI
The Goldbach Index (GEMI) shows that the growth trend of the past two years continued in January. Digital media grew by 8 index points to 413 (405), with television in particular standing out, rising by 10 index points to 436 (426). Radio posted a gain of one index point to 256, while the Internet, due to missing data from two providers, recorded a decline of 3 index points to 254 (257). Teletext fell by 5 index points to 128 (133). The total for all media tracked by Media Focus rose by 2 index points to 198 in January 2008.The index for advertising pressure in the overall market and electronic media, initiated by Goldbach Media, is based 100 percent on the Media Focus data collected and published monthly. The GEMI provides information on the indexed performance of the various electronic media compared to the overall market.
