Sulzer, Sutter wins Abarth as new customer
The Zurich-based agency Sulzer, Sutter has signed Abarth, the sports car brand owned by the Fiat Group, as a new client. Abarth will be launched in Switzerland as an independent brand starting in March.
The Zurich agency Sulzer, Sutter has acquired the sports car brand Abarth, which belongs to the Fiat Group, as a new client. This will be launched as an independent brand in Switzerland from March, according to a press release issued on Thursday. Karl Abarth, an Austrian who emigrated to Italy, founded Abarth in 1949. Fiat took over the brand in 1973 and continued to run it for several years. As part of the new dynamic at the Fiat Group, the Abarth brand is now being revived. The first model to be launched on the market will be the Abarth Grande Punto.
