Swiss company receives award from Saatchi & Saatchi
Mikkel Vestergaard Frandsen, an entrepreneur living in Lausanne, has been honored with the «Saatchi & Saatchi Award for World-Changing Ideas» for his water purification device, the LifeStraw.
The Lausanne-based entrepreneur Mikkel Vestergaard Frandsen has been honored with the "Saatchi & Saatchi Award For World Changing Ideas" for his water purification tool Lifestraw. The agency network awards the prize every two years for ground-breaking ideas worldwide. It is endowed with 100,000 dollars. Half of the sum is paid out in cash, the other half in the form of marketing support from Saatchi & Saatchi.
The award-winning Lifestraw system is a portable instrument for purifying drinking water, which can be used to eliminate bacteria and viruses. It consists of textile filters and chambers for chemical purification. The drinking tube lasts for a year and can purify around 700 liters of water. According to Bob Isherwood, Creative Director of Saatchi & Saatchi Worldwide, the device promises clean drinking water for more than one billion people.
The jury for the award consisted of the British physician and author Edward de Bono, the British musician Peter Gabriel, the Jordanian Prince El Hassan bin Talal, the British artist and fashion designer Malcolm McLaren, the American astrologer Carolyn Porco and the French designer Philippe Starck.
The award-winning Lifestraw system is a portable instrument for purifying drinking water, which can be used to eliminate bacteria and viruses. It consists of textile filters and chambers for chemical purification. The drinking tube lasts for a year and can purify around 700 liters of water. According to Bob Isherwood, Creative Director of Saatchi & Saatchi Worldwide, the device promises clean drinking water for more than one billion people.
The jury for the award consisted of the British physician and author Edward de Bono, the British musician Peter Gabriel, the Jordanian Prince El Hassan bin Talal, the British artist and fashion designer Malcolm McLaren, the American astrologer Carolyn Porco and the French designer Philippe Starck.
