Assai motivates Chrysler to visit the motor show

The Zurich agency Assai is producing an invitation mailing for Chrysler Switzerland. According to a press release issued on Monday, the new products from Chrysler, Jeep and Dodge will be presented. The mailing is intended to motivate customers and interested parties to experience the new products at the motor show and is green in color, in keeping with spring. According to the agency, this tonality is intended to create a bridge to the increasing environmental awareness that is present everywhere. Chrysler is also integrating particularly environmentally friendly models into its range.
The mailing includes free tickets for the motor show. With a response element, the customer can order information material and register for a test drive.
Responsible at Chrysler Switzerland:

Claudia Meyer (Head of Marketing and Communication Chrysler, Jeep® and Dodge), Michelle Joho (Marketing Communication Chrysler, Jeep® and Dodge). Responsible at Assai: Karin Lang, Gioia Heizmann, Marlene Flück (Consulting), Stefan Dätwyler (Creative Direction). Online implementation: Netvertising AG, Oliver Johnson.