Publix Continues Its Campaign on the Transplantation Act
The introduction of the new Transplantation Act in July 2007 was accompanied by a national information campaign carried out by the Lysser-based agency Publix. The same agency was commissioned by the Federal Office of Public Health (FOPH) to conduct the follow-up campaign, which is launching in the coming days.
The new Transplantation Act has been in effect since July 1, 2007. The introduction of the new law was accompanied by a national information campaign carried out by the Lysser-based agency Publix. At the end of last year, Publix was commissioned by the Federal Office of Public Health to carry out the follow-up campaign, which is launching these days. In addition to posters and TV spots, hanging cardboard displays with dispensers are also being used to distribute flyers featuring organ donor cards. These measures are also supported by web banners and the website, where the donor card can be downloaded.
According to a press release issued on Monday, the new campaign no longer focuses on publicizing the contents of the new law. Rather, it calls on the public to engage with the issue, make a decision, and share that decision with those around them.
Person in charge at the Federal Office of Public Health (FOPH):
According to a press release issued on Monday, the new campaign no longer focuses on publicizing the contents of the new law. Rather, it calls on the public to engage with the issue, make a decision, and share that decision with those around them.
Person in charge at the Federal Office of Public Health (FOPH):
Adrian Kammer (Head of Campaigns), Karin Wäfler (Transplantation Section). Publix team: Fredy Obrecht (Overall Responsibility, Consulting, Concept, Idea), Pascal Leibundgut (CD), Claudia Shatri (Media).
