SPR+: Free rough planning of poster campaigns

 
Swiss Poster Research Plus (SPR+) is now offering a free basic version of SPR+ Expert Studio for the rough planning of poster campaigns. According to a press release issued on Thursday, this is intended to provide support for the rough planning and simulation of poster campaigns, and an update has gone online for the full SPR+ Expert version: In addition to various convenience improvements, SPR+ also introduced innovations relating to contact classes, which the Research Advisory Council brought to SPR+.
SPR+ also announces that the GPS field survey has been successfully completed. The performance values reported via the poster planning tool SPR+ Expert are now based on over 2.7 million kilometers of routes. More than 10,000 test persons generated a total of over 70,000 measurement days. According to the press release, this has further strengthened the mobility model. The area data from APG, CCO and Star Plakat has been updated on this basis for all 55 Swiss conurbations.