Superbrands names Google the strongest corporate brand
According to a British ranking, Google is the number-one corporate brand. The internet giant managed to outpace competitors such as the BBC and Microsoft in the United Kingdom. Saatchi & Saatchi was named the best advertising agency in the Superbrands ranking.
According to a British rating, Google is the number one corporate brand. The internet giant was able to overtake competitors such as the BBC and Microsoft in the UK and is considered the strongest corporate brand according to the latest report by the independent industry organization Superbrands. Superbrands rates brands according to quality, reliability and differentiation from others. Google moved up five places compared to 2007, knocking last year's winner BBC off the top of the rankings. Second place behind Google went to Microsoft, followed by BP, BBC, GlaxoSmithKLine and Rolls-Royce. Microsoft was already in second place in the UK last year and thus remained stable. The best media brands in the top 50 are Reuters, the Financial Times and the Economist. Companies with a long tradition in the UK are particularly dominant. Among the top 50, only Google and Ebay were founded after 1990.
In contrast to the UK, Superbrands does not publish any explicit rankings in German-speaking countries, according to the press release. The 500 best brands in the ranking are selected by a committee and an independent survey of 1,500 experts. This year, Saatchi & Saatchi emerged as the best advertising agency in 50th place. The beleaguered internet giant Yahoo was relegated from 79th to 102nd place, while British Airways successfully overtook its rival Virgin Atlantic, which dropped eight places.
In contrast to the UK, Superbrands does not publish any explicit rankings in German-speaking countries, according to the press release. The 500 best brands in the ranking are selected by a committee and an independent survey of 1,500 experts. This year, Saatchi & Saatchi emerged as the best advertising agency in 50th place. The beleaguered internet giant Yahoo was relegated from 79th to 102nd place, while British Airways successfully overtook its rival Virgin Atlantic, which dropped eight places.
