The web suitability of professionals
Noteworthy: The Handelszeitung is running a series on «PR consultants.» In issue number eight, the business newspaper focuses on the Trimedia agency.
Homework The Handelszeitung is writing a series on the subject of "PR consultants". In issue number eight, the business journal focuses on the agency Trimedia. Its boss Martin Zahner talked to the journalist about the internet fitness of Swiss companies. We suspect that the conversation was very philosophical. Alongside powerful quotes such as "The authority of communication is dead", the Trimedia boss notes that the form of the moving image is becoming more important. And the agency has already implemented this in exemplary fashion on its homepage. The professionals explain what communication means to them in self-made films, which are in no way meant to be disparaging. We noticed various curious things. Let's limit ourselves to the most important: the public relations staff do not respond to feedback from outside, the film files can be commented on YouTube. Are their own web contents not "monitored"? Otherwise, we agree with Mr. Zahner when he says that restraint on the Internet can also be the right thing to do, depending on the industry. And here's a tip that we don't want to take into account: Don't pretend to be more modern than you really are. (cl)
