Poster campaign for Ricardo.ch quickly ended before UBS AGM
During the extraordinary UBS general meeting held Wednesday in Basel, Ruf Lanz, acting on behalf of Ricardo.ch, caused quite a stir with a guerrilla-style protest. The posters he put up were quickly removed by security. According to Ricardo.ch, one of the participants was nearly arrested during the incident. However, the Basel-Landschaft police consider this claim to be «pure fiction.».
During Wednesday's extraordinary UBS general meeting in Basel, Ruf Lanz caused red heads to turn with a guerrilla action on behalf of Ricardo.ch. The arriving UBS shareholders were greeted in front of the St. Jakobshalle with the following message: "Cheer up, dear UBS shareholders: On Ricardo.ch you can still afford a noble drop. Because on Ricardo.ch there are interesting offers for every wallet." However, the posters did not meet with universal approval: according to Ricardo.ch, they were removed by security within a few minutes. "We actually wanted to leave the posters up until around 10:30 a.m., but nothing came of it," says Marcel Sennhauser, marketing manager at the online auction house.
According to Ricardo.ch, one person involved, who was working for the Face event agency, was almost arrested. However, the Basel-Landschaft police want to know nothing about this: "This is pure fiction," says media spokesman Rolf Wirz. The police also had nothing to do with the removal of the posters; that was the sole responsibility of the security service. The action will have no criminal consequences. Ricardo.ch, however, stands by its account of the events.
The posters will now be stored for two to three days. Sennhauser added that the action was intended to cheer up the hard-pressed UBS shareholders, some of whom had suffered huge losses. Ricardo.ch intends to auction off the posters for a good cause as soon as they are back in the possession of the online auction house. The poster subject will also be seen as an advertisement in the Abendzeitung Heute and Blick.
Responsible at Ricardo.ch:
Marcel Sennhauser, Marketing & Communications Manager, Laurent Wendling, Branding & Advertising Manager. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Thomas Schöb (Text), Lorenz Clormann (Art Direction), Gian-Marco Juon (Consulting). Realization: Face ag (Miriam Mayer).
According to Ricardo.ch, one person involved, who was working for the Face event agency, was almost arrested. However, the Basel-Landschaft police want to know nothing about this: "This is pure fiction," says media spokesman Rolf Wirz. The police also had nothing to do with the removal of the posters; that was the sole responsibility of the security service. The action will have no criminal consequences. Ricardo.ch, however, stands by its account of the events.
The posters will now be stored for two to three days. Sennhauser added that the action was intended to cheer up the hard-pressed UBS shareholders, some of whom had suffered huge losses. Ricardo.ch intends to auction off the posters for a good cause as soon as they are back in the possession of the online auction house. The poster subject will also be seen as an advertisement in the Abendzeitung Heute and Blick.
Responsible at Ricardo.ch:
Marcel Sennhauser, Marketing & Communications Manager, Laurent Wendling, Branding & Advertising Manager. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Thomas Schöb (Text), Lorenz Clormann (Art Direction), Gian-Marco Juon (Consulting). Realization: Face ag (Miriam Mayer).
