Y&R Group wins Geberit in pitch

 The Young & Rubicam Group has won the sanitary technology group Geberit as a client and has been awarded a Europe-wide mandate for an integrated B2C campaign. According to a statement on Wednesday, the budget was won in a competitive presentation in which the Y&R Group prevailed over two other agencies. "The Y&R Group convinced us with a fully integrated creative concept that optimally links classic advertising, online communication, POS measures and tradmarketing," said William Christensen, Head of Marketing at the Geberit Group, in the press release.
The campaign is currently being realized and the launch is planned for the beginning of 2009.