Football reporters promote Swiss nature highlights

 This year's summer in Switzerland is dominated by Euro 08, but there are also many highlights to experience outside the stadiums. Switzerland Tourism is using two new television commercials to draw attention to these side events at home and abroad. They were created by the Zurich advertising agency Spillmann/Felser/Leo Burnett. The story: two foreign football reporters comment on events in the Swiss countryside - for example on a cow pasture in the Alps. Although there is nothing to see apart from a cow and mountains, the two speak in typical reporter style of a "spectacular first 20 minutes" and of "great entertainment here on the pitch - despite relatively little movement." In short: the two commentate frenetically on Switzerland's nature - just as they usually comment on exciting minutes inside a stadium. In the second spot, in which a ship sails very slowly across a Swiss lake, the two commentators are also completely taken with the scene. So much so that they even wish for an extension.
The commercials were developed by Spillmann/Felser/Leo Burnett and directed by the English-Norwegian duo Nic & Sune. The spots will be shown on television from April 3. In Germany on SF1 and TSR, among others, as well as in Italy, the Netherlands and France. The campaign will be complemented by print advertising in those European markets whose teams have qualified for Euro 08.
Responsible at Switzerland Tourism:
Jürg Schmid (Director), Markus Rege (Head of Marketing), Nicole Diermeier (Head of Main Campaigns). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (Text), Dana Wirz (Art Direction), Martin Spillmann (CD), Rolf Zimmermann, Silvia Peter (Consulting), Sebahat Derdiyok (TV Production).