20 minutes with Saturday editions for Euro 08
The commuter newspaper 20 Minuten plans to join in the Euro 08 festivities in a big way. It is launching four Saturday editions in German-speaking and French-speaking Switzerland. Other initiatives include an online TV format and a Euro 08 trivia game.
The commuter newspaper 20 Minuten wants to join in the celebrations at Euro 08. It is launching four Saturday editions in German- and French-speaking Switzerland. The extra editions, which will appear from June 7 to 29, 2008, will be devoted entirely to Euro 08. 20 Minuten already published Saturday editions during the 2006 World Cup (see ). In addition, there will be an online TV format for Euro 08 on 20minuten.ch plus live reports and online dossiers, as can be seen from the commuter newspaper's newsletter. It has already been announced that the paper will be cooperating with Radio 11, which will be broadcasting during the European Championships. Thanks to this cooperation, it will be present in "trendy locations" in Berne, Basel, Zurich and Geneva, it continues. The Euro 08 offer is rounded off by a 20-minute European Championship quartet. In this game, readers will be managers, coaches and strikers at the same time. The game will be communicated cross-media.
