The Sunday edition of the NLZ takes shape
The Neue Luzerner Zeitung has begun final preparations for the Sunday edition announced in January. The newspaper will be published for the first time in September 2008 throughout Central Switzerland, with one edition for Central Switzerland and another for the canton of Zug.
The Neue Luzerner Zeitung has begun detailed work on the Sunday edition announced in January. The newspaper will be published for the first time in September 2008 throughout Central Switzerland with an edition for Central Switzerland and an edition for the canton of Zug. It will have a clear link to the weekday edition. The newspaper architecture will be based on a 6-bundle structure. LZ Medien announced that the Sunday edition will be produced mainly in-house because it has a strong regional focus. To this end, new jobs will be created and the network of employees and correspondents will be expanded.
As Werbewoche has already reported, NLZ is also open to cooperation with other publishing houses that publish a Sunday title or are considering doing so (see
). According to the press release, an amount in the region of CHF 2 million has been earmarked for editorial production. The Sunday edition will be delivered to all subscribers. Early delivery will also be expanded for this purpose. Subscribers will have to accept a surcharge, but this will be modest in comparison to the offer, the press release continues.
In the advertising market, the Sunday edition will operate with the existing fixed formats. Combinations with the weekday edition, but also with other Sunday titles, will be used where it makes sense from a market perspective.
As Werbewoche has already reported, NLZ is also open to cooperation with other publishing houses that publish a Sunday title or are considering doing so (see
). According to the press release, an amount in the region of CHF 2 million has been earmarked for editorial production. The Sunday edition will be delivered to all subscribers. Early delivery will also be expanded for this purpose. Subscribers will have to accept a surcharge, but this will be modest in comparison to the offer, the press release continues.
In the advertising market, the Sunday edition will operate with the existing fixed formats. Combinations with the weekday edition, but also with other Sunday titles, will be used where it makes sense from a market perspective.
