The new look is here

 On Tuesday evening, Ringier celebrated the Blick relaunch at the StageOne Event & Conevntion Hall in Zurich-Oerlikon. Around 400 guests from the worlds of business, advertising and media attended the party. The evening was hosted by the duo Lapsus, who played the somewhat uptight Theo Hitzig with his rather dim-witted assistant Bruno. Publisher Michael Ringier and CEO Martin Werfeli, on the other hand, were not present: they spoke via video message from Beijing. Instead, Daniel Pillard, Head of Ringier Switzerland, Editorial Director Marc Walder and, of course, Blick CEO Bernhard Weissberg spoke on stage. In his speech, Weissberg promised that the tabloid would be "sometimes nasty, sometimes serious, sometimes light-hearted". Politically, the paper will be "not left-wing, not right-wing, but partisan where necessary". Marc Walder explained that the video with Ringier and Werfeli was actually a primeur: the news of the new evening "Gratisblick" - but the media had already spilled the beans. The free view was also an important topic among the party guests. The new Blick was finally announced with an opulent firework display and a synchronized swimming performance by Duo Lapsus - in the children's paddling pool, no less. The freshly printed editions were in the hands of the visitors at 10.20 pm. Incidentally, these first copies for the party guests were printed by the NZZ in Schlieren. The 64-page paper with two front pages reveals the identity of the Rütli bomber, announces the pregnancy of weather fairy Sandra Boner and, as announced, brings back the topless girl. Also as announced, the newspaper has a more "magazine-like" layout and is divided into four clear sections: News, People, Life and Sport. In the initial phase, Blick will be printed in a print run of 500,000 copies and distributed free of charge in larger cities over the next five days.