New Lgk Puts Swiss Sugar in the Spotlight

Based on the guiding principle «Swiss Sugar. Because it’s from Switzerland,» the Neue Lgk agency is launching an advertising campaign on behalf of ZAF Zucker Fabriken Aarberg and Frauenfeld. The goal is to raise public awareness of domestically produced sugar, as approximately three-quarters of all consumers consider the origin of food products to be very important when shopping, according to the agency. The two-year mass campaign, which Neue Lgk is launching in collaboration with the PR agency Stoll, Traber & Partner, aims to raise awareness of Swiss sugar, which is under pressure from imports. At the heart of the campaign are four TV spots. Using special product animation and accompanied by a musical voice-over in a regional dialect, they tell stories about Swiss sugar. Various supporting measures, such as PR articles, sugar packets for the food service industry, and a new product label for the point of sale, further help encourage the public to buy Swiss sugar.
Person in charge at Zucker Fabriken Aarberg und Frauenfeld AG:

Josef Arnold (CEO), Beat Gerber (Head of Marketing). Creative team at Neue Lgk: André Benker, Hans Tanner (Creative Director), Reto Schild (Art Director), Andreas Szentkuti (Copywriter), Dominik Beyeler (Graphic Designer), Alfredo Trasatti, Sabina Siegrist, Gabriela Kammermann (Consulting); Solid & Hallerfilm, Loose Moose Ltd. (Film Production).