Lowe reflects on the power of nature for Valser
Valser Mineralquellen is launching a new campaign created by Lowe, an agency that is part of the Draftfcb/Lowe Group. The campaign focuses on the actual source of the mineral water: the two-million-year-old mountains of Vals. The mineral water is formed there over a period of 25 years.
Valser Mineralquellen is launching a new campaign for which the Lowe agency, part of the Draftfcb/Lowe Group, is responsible. In it, Valser reflects on the original power of nature. Striking rocks and deep blue watercourses are shown. The focus is on the actual factory of mineral water, the two-million-year-old mountains of Vals. This is where the mineral water is created over a period of 25 years, untouched by human hands.
"With the new campaign, we are bringing out the Valser archetype," explained Lowe CEO Kurt Schmid to Werbewoche. The previous campaign was more lifestyle-oriented. "Now we are going back to the roots and showing that the mountain is Valser's real factory." Valser water is created inside the mountain, untouched by human hands: according to Schmid, this core idea convinced those responsible at Valser. Lowe won the budget last year after an extensive competitive presentation.
The campaign will be accompanied musically by a special Valser composition by Swiss artist Mich Gerber. The piece "Zervreila", composed for the campaign, accompanies the TV advertising and can also be heard on his new CD.
In addition to TV advertising, posters, advertisements and "probably the deepest website in the world" are being used: On Valser.ch you can now travel through the 1000 meter deep "mountain factory". There, visitors can find out how water becomes Valser, discover the Valser brand world and learn interesting facts about water and minerals.
"With the new campaign, we are bringing out the Valser archetype," explained Lowe CEO Kurt Schmid to Werbewoche. The previous campaign was more lifestyle-oriented. "Now we are going back to the roots and showing that the mountain is Valser's real factory." Valser water is created inside the mountain, untouched by human hands: according to Schmid, this core idea convinced those responsible at Valser. Lowe won the budget last year after an extensive competitive presentation.
The campaign will be accompanied musically by a special Valser composition by Swiss artist Mich Gerber. The piece "Zervreila", composed for the campaign, accompanies the TV advertising and can also be heard on his new CD.
In addition to TV advertising, posters, advertisements and "probably the deepest website in the world" are being used: On Valser.ch you can now travel through the 1000 meter deep "mountain factory". There, visitors can find out how water becomes Valser, discover the Valser brand world and learn interesting facts about water and minerals.
