Raising awareness for Bernmobil
Litter is becoming an increasing problem on Bern’s trams and buses. Unlike public transit agencies in other cities, however, Bernmobil does not want to ban eating and drinking. The Neue Lgk is addressing the issue with an eye-catching campaign.
Transport Leftover food, unpleasant odors and waste are an increasing problem in Bern's streetcars and buses. Unlike transport companies in other cities, however, Bernmobil does not want to ban consumption. Neue Lgk is tackling the issue with an eye-catching campaign consisting of floor stickers and streetcar hangers in special formats: Subjects such as oversized ketchup sachets or cardboard cups show the scale of the problem for Bernmobil. This is linked to the equally large request to show more consideration when eating and drinking on the streetcar or bus. The streetcar hangers with dispensers therefore contain napkins rather than flyers.
