Let's Roc

 
Newspapers Numéro 10 presents the Romandie Combi as "Club Roc 'n' Roll". 
The Romandie Combi (ROC) from Publicitas has been offering advertisers six daily newspapers in one package since 1994. Le Quotidien Jurassien, Le Journal du Jura, L'Express, L'Impartial and La Liberté together offer 367,000 readers and a further 180,000 visitors to the websites. The combination in French-speaking Switzerland is now embarking on a new offensive with the Bern-based agency Numéro 10. The agency has created a playful "Club Roc'n' Roll" from the abbreviation ROC. The campaign communicates that new advertisers can benefit from free placements as well as color and placement discounts, among other things. The campaign works with print, direct marketing and websites.