Google launches free banner management system
Search engine giant Google is launching «Ad Manager,» a new, free tool for banner advertising. The tool can also be used to manage ads that Google did not sell itself.
The search engine giant Google is launching a new tool for banner advertising with "Ad Manager". The special thing about it is that the tool can also be used to manage advertisements free of charge that were not sold by Google itself. With "Ad Manager", customers can place banners on websites and create performance reports - it is a kind of "advertising marketing kit", writes Spiegel.de. Users can sell the advertising space themselves or, if they still have free space, use Google Ads. The tool has already been tested by companies and was launched in a beta version on Thursday, as the New York Times reports. The latest Google child is therefore competing with providers of paid banner management systems - and thus also with its own acquisition Doubleclick, which was given the green light by the European Commission this week. According to Spiegel.de, "Ad Manager" is primarily aimed at small and medium-sized companies, while the paid version of Doubleclick is aimed at large companies.
