Freelancer Roland Buob looking for a job with an adapted "Werberdate" campaign

The TBWA agency is currently drawing attention to the advertising special in the "Swissdate" program for the Zurich Advertising Club. The campaign has now found a copycat: The freelance creative Roland Buob has adapted the subjects and sent them out as applications to well-known creative directors. With slogans such as "Potency problems? - Sperm donor for more advertising ideas: Roland Buob", he offers his freelance services. This echoes the tone of the original campaign, which sends advertisers to the Tele Züri program with headlines such as "Advertising makes you impotent" or "Texting makes you lonely". Buob is not necessarily looking for a permanent position, but wants to help agencies with text, images or layout. "If I had the opportunity to learn something new at an agency, I would like to work part-time," he told Werbewoche. He is also available for ambitious projects: "As an assistant to Hugo Lötscher or Martin Suter. Unfortunately, Stefan Zweig is already dead," says Buob with a grin. The freelancer works for agencies such as MetzgerLehner and Wirz and already has some unusual jobs behind him: he once worked as a graphic designer for a sheikh in Dubai - but without a private plane, as it wasn't the "sheikh of sheikhs", says Buob. Now he is hoping for a good response from Swiss agencies to his application campaign.
Andy Hostettler from TBWA finds the campaign amusing: "It's always a good sign when a campaign is copied," he told Werbewoche. He also knows Roland Buob personally, as he has worked for him before. "Besides, the 'Werberdate' campaign is not for a commercial purpose - with another client I would perhaps have more of a problem if subjects were copied," explains the TBWA boss.