IP Multimedia markets public viewing in the host city
Goldbach Media subsidiary IP Multimedia (Switzerland) is marketing large-screen displays in Switzerland during the European Soccer Championship. This includes the four official «Host City Public Viewings» in Basel, Bern, Geneva, and Zurich.
The Goldbach Media company IP Multimedia (Switzerland) is marketing large screens in Switzerland during the European Football Championship. This includes the four official "Host City Public Viewings" in Basel, Bern, Geneva and Zurich. The broadcasts of a total of 27 matches will be shown on 15 large screens on 19 match days. This means that around 3.5 million football fans can be reached, according to IP Multimedia. Outside the four host cities, the marketer is also offering various special forms of advertising at ten other locations in Switzerland in addition to advertising customers on the big screens. These include sampling, product placement, sponsored competitions and other sales platforms.
IP Multimedia is also marketing the Publiscreen offering: The matches will be broadcast on large screens in around 1000 restaurants, bars and cafés in German-speaking and French-speaking Switzerland and will be watched by an estimated 4.5 million visitors. Products and brands can also be integrated into the football experience there by means of promoters, sampling and demo shows.
IP Multimedia is also marketing the Publiscreen offering: The matches will be broadcast on large screens in around 1000 restaurants, bars and cafés in German-speaking and French-speaking Switzerland and will be watched by an estimated 4.5 million visitors. Products and brands can also be integrated into the football experience there by means of promoters, sampling and demo shows.
