SFLB writes a different kind of apology for Juventus
In five new radio spots, Spillmann/Felser/Leo Burnett shows just how popular the Zurich private school Juventus is among its students. In the spots, students can be heard apologizing for chaining themselves to a radiator or for coming to school despite having measles.
In five new radio commercials, Spillmann/Felser/Leo Burnett show how popular the Zurich private school Juventus is with its pupils. You can hear pupils writing letters of apology to the school management. But they are not about truancy or gossiping in class. The Juventus pupils' misdeeds are of a slightly different nature: In one commercial, for example, a pupil apologizes for tampering with the school bell in order to extend lessons. Another pupil is terribly sorry for attending lessons despite having measles and infecting half the school. And another pupil apologizes for chaining herself to the heating in the classroom the day before the vacations and swallowing the key for the handcuffs.
The latest advertising coup by Spillmann/Felser/Leo Burnett can be heard on Radio 1 and Radio Energy Zurich since March 17. SFLB had already organized a student demo and created posters for Juventus.
The latest advertising coup by Spillmann/Felser/Leo Burnett can be heard on Radio 1 and Radio Energy Zurich since March 17. SFLB had already organized a student demo and created posters for Juventus.
Responsible at Juventus:
Stephan Ogg (Rector), Silvia Bärle (Marketing Assistant). Responsible at Spillmann/Felser/Leo Burnett: Cornelia Wenk, Barbara Hutter (creation), Martin Spillmann (CD), Dominik Mätzener, Sabrina Wirz (consulting); sound design: JingleJungle, Christoph Benz.
